About

Hi, I'm Jonathan

Pharmacist by trade. Builder of simple systems by necessity.

I've worked as a pharmacist for more than 35 years, across community pharmacy, primary care, hospitals and healthcare leadership. It's work I'm proud of. It's also work that takes long shifts, weekends and a lot of missed family moments.

Somewhere along the way I decided I wanted more choice over my time. So I started building an online business in the only hours I had: early mornings, late evenings and days off.

Why simple systems

With so little spare time, I couldn't afford tools that needed babysitting or strategies that only work if you're online all day. I needed things that run in the background: capture the lead, send the follow-up, publish the post, while I'm at work.

That's what Passive Income Dreams is about. I test AI tools and marketing workflows, keep what works for a one-person business, and share it plainly, without the hype.

What you'll find here

  • Free guides and step-by-step setups for solo marketing systems
  • Honest write-ups of the tools I use and what they're good (and not good) for
  • A community of people building alongside busy lives

A note on honesty

Some of the tools I recommend have affiliate programmes, and I may earn a commission if you sign up through my links. I only recommend things I use or have tested, and I'll always tell you when a link is an affiliate link. I don't make income promises: what you get out of any of this depends on your own work and circumstances.

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